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    <title>I AM RSS Feed</title>
      <link>http://i-am.com</link>
    <description>All new RSS News</description>
    <language>en-en</language>
    <copyright>Beeline</copyright>
    <pubDate>Sun, 19 May 2013 05:05:55 +0200</pubDate>
    <image>
      <url>http://i-am.com/favicon.ico</url>
      <title>I AM</title>
      <link>http://i-am.com</link>
    </image>

<item>
                <title><![CDATA[Sugar Sugar]]></title>
                <description><![CDATA[Nothing welcomes the arrival of spring more than the sudden abundance of pastel tones. Light and airy pastels were shown on the runway at Dries Van Noten, Erdem, Christopher Kane and many more. And now I AM's summer collections are also playing on the soft palette. Pale pink, pistachio green and air blue are the right choices when updating your wardrobe for warmer weather. Geometric shapes, clear acrylic and colored rhinestone make the sweet, sugary hues look fresh and up-to-date. Wear with white or pastell outfits for the best effect. Complete the look with matching eye make up and lips in pastel shades. Now that's sweet!]]></description>
                <link>http://i-am.com/#/in_love_today/1</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/1</guid>
                <pubDate>Fri, 17 May 2013 11:38:45 +0200</pubDate>
              </item><item>
                <title><![CDATA[Culture Clash]]></title>
                <description><![CDATA[What a wonderful thing: The sun finally came out! And with it came out the short shorts and flirty dresses. Time for our first serious summer styling. We borrowed some patterns and materials from Africa to create happy summer accessories to go with our mood. Basket weave is perfect for wallets and clutches, looking naturally chic. Scarves in colorful prints borrow graphics from Africa. Zebra prints in combined with patent leather create an urban chic look: This is the way to wear animal prints in the city. Statement necklaces and stacks of bracelets on naked skin are the jewelry for the first outdoor dinner. No wonder, the sun smiles!]]></description>
                <link>http://i-am.com/#/in_love_today/2</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/2</guid>
                <pubDate>Sat, 11 May 2013 20:35:28 +0200</pubDate>
              </item><item>
                <title><![CDATA[Best Mom]]></title>
                <description><![CDATA[Happy Mother's Day! We wish all Moms, Grandmas and 'Moms to be' a great day. You work so hard for all your children. You cook dinner, educate patiently, listen to our sorrows, clean up our mess, worry with us, encourage our plans,  pick us up when we are down, let us go when we need to run free...]]></description>
                <link>http://i-am.com/#/looking_good/1</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/1</guid>
                <pubDate>Sat, 11 May 2013 20:28:36 +0200</pubDate>
              </item><item>
                <title><![CDATA[Crystal Clear]]></title>
                <description><![CDATA[This trend is crystal clear: Transparent beauties add a futuristic element to summery outfits.  Fresh like water and cool as ice. These accessories are from our exclusive and limited line I AM **addicted**. This high end jewelry is dedicated to styles fresh from the runway for trendy, contemporary women. Are you looking for a special accessory that will get you noticed? I AM **addicted** is just what you are looking for. Every five weeks a new collection will amaze you. This time, it is our transparent Pure Crystal collection. Isn't it just made to create a crisp white outfit for summer parties with? For an outfit on the rocks? Addictive!
]]></description>
                <link>http://i-am.com/#/in_love_today/3</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/3</guid>
                <pubDate>Mon, 06 May 2013 10:45:47 +0200</pubDate>
              </item><item>
                <title><![CDATA[I AM Addicted Competition]]></title>
                <description><![CDATA[Our new collection Pure Crystal has arrived in stores and it is time for another **I AM addicted** competition! Win our jewerly, bag and watch, and scarf by answering this question: "What do you love most about I AM accessories?" Send your answer to i-am.online@beeline-group.com. ]]></description>
                <link>http://i-am.com/#/looking_good/2</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/2</guid>
                <pubDate>Fri, 01 Feb 2013 09:27:08 +0100</pubDate>
              </item><item>
                <title><![CDATA[Fancy Sunglasses]]></title>
                <description><![CDATA[I wear my sunglasses at night. Actually now I am wearing them night and day! Because at our last DIY session, we created unique, ultra-stylish sunglasses. We do not want to put them down anymore! And it is easy to do as well. All you need is a pair of sunglasses. Then you will need all the sequins, pearls and gem stones you can find. We used old and broken jewelry, leftovers from sewing projects and gold paint. Get you hot glue gun out and you are ready to go. You can remove the glasses from the frame by gently pushing. Then go and decorate!Pearls are big right now and look great on all frames. Cat-eye styles bring Elsa Schiaparelli back!  ]]></description>
                <link>http://i-am.com/#/behind_the_scenes/1</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/behind_the_scenes/1</guid>
                <pubDate>Wed, 24 Oct 2012 13:25:40 +0200</pubDate>
              </item><item>
                <title><![CDATA[Stranded Gold]]></title>
                <description><![CDATA[You know, summer has arrived, when you are in the mood for beachy jewelry again. Great, that these coral and golden colored styles were just washed ashore. And we brought them straight to the I AM store. Jewelry in the orange and pink tones make great, playful accessory options for early summer, wrapping you in that sweet vacation feeling. Like a salty seas breeze. Nautical shapes enhance that effect. Starfisch, shells, corals and pearls are cute motives playing up the maritime trend. Wear necklaces, rings or our dangling earrings with crisp white outfits or casual sailor stripes to get the perfect riviera sensation. Ahoy, summer trend!
]]></description>
                <link>http://i-am.com/#/looking_good/3</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/3</guid>
                <pubDate>Mon, 06 May 2013 11:21:06 +0200</pubDate>
              </item><item>
                <title><![CDATA[Neo Safari]]></title>
                <description><![CDATA[„Hello Africa, tell me how you're doing!“ The summer might make us wait, the designers at I AM certainly do not! This great, tropical inspired theme is available right now! Moroccan elements like black and white carvings meet Indonesian weavings and Masai inspired bead work. When traditional elements meet modern shapes the outcome is this great, eclectic collection. Multi-colored Necklaces and stacks of ethnic cuffs turn every black outfit into sheer happiness. Try one piece as a center eyecatcher or wear as much as you can for the maximum impact. But put on our colorful pieces and bring out the sunshine!]]></description>
                <link>http://i-am.com/#/in_love_today/4</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/4</guid>
                <pubDate>Tue, 16 Apr 2013 10:50:12 +0200</pubDate>
              </item><item>
                <title><![CDATA[Bobby Pins]]></title>
                <description><![CDATA[“Hello, my name is Pin, Bobby Pin. And I am your ultimate hair accessory.” That is the way this great little hair pin would introduce itself, only if it could! We think, it is time to praise this tiny piece of metal for all the good work it does on our hair. From holding outgrowing bangs to securing daring up-does: Bobby pins are an universal force. But bobby pins are more than practical, they also have a design site to them. Twisted shapes come in trendy colors; romantic decorations like pearls and flowers are perfect for wedding styles. A real fashion highlight are styles in pastel ombre effects. We love you, Bobby!]]></description>
                <link>http://i-am.com/#/looking_good/4</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/4</guid>
                <pubDate>Tue, 30 Apr 2013 11:57:34 +0200</pubDate>
              </item><item>
                <title><![CDATA[Taurus]]></title>
                <description><![CDATA[It is Taurus time! Happy birthday to all young bulls out there! You are an expert on physical beauty and every kind of sensual pleasure. So naturally, your taste for fashion and trend is exquisite, but you are also aware of good quality. ]]></description>
                <link>http://i-am.com/#/looking_good/5</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/5</guid>
                <pubDate>Mon, 15 Apr 2013 19:00:28 +0200</pubDate>
              </item><item>
                <title><![CDATA[Picnic Platter]]></title>
                <description><![CDATA[Sitting on a blanket on the lawn, with the sun in your hair and bumblebees humming in the air, while eating a piece of juicy strawberry cake. What a wonderful occasion such a spring picnic is! But even though there is no better way to eat and enjoy yourself: You cannot have a picnic everyday. Just, now you can. With I AM’s and YSTRDY’s new collection, you can preserve the yummy outdoorsy feeling for all days. Wear cherries on your ears and strawberries on your fingers. Spring flowers around your neck and straw hat on your curls. Materials like red gingham checks and cotton lace are the perfect cherry on this cake called Picnic Collection. ]]></description>
                <link>http://i-am.com/#/looking_good/6</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/6</guid>
                <pubDate>Tue, 09 Apr 2013 18:41:26 +0200</pubDate>
              </item><item>
                <title><![CDATA[50 Shades of Shades]]></title>
                <description><![CDATA[No other accessory screams summer like a cool pair of sunglasses. Luckily, I AM carries a huge selection of all kind of shades for every look. Classic aviators, oversized Hollywood styles or butterfly shapes. We picked the top styles of the current season for every taste. ]]></description>
                <link>http://i-am.com/#/in_love_today/5</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/5</guid>
                <pubDate>Tue, 09 Apr 2013 16:26:51 +0200</pubDate>
              </item><item>
                <title><![CDATA[Cake Pops]]></title>
                <description><![CDATA[Our new favorite are cake pops. These cute little suckers make some work, but everybody loves them. First you bake a cake, just to crumble it into tiny pieces right after it is done. Then you mix in some cream cheese to get a moist texture, which will allow you to make little balls from the crumbs. Refrigerate. When cool, dip your wooden sticks in hot chocolate and stick it in your balls until all of them are on a stick. Now melt your chocolate, we used dark and white ones. Dip the cake balls and let the excess chocolate drip off. When slightly hardened, you can sprinkle the balls with sugar confetti or such. Great for a garden party!]]></description>
                <link>http://i-am.com/#/behind_the_scenes/2</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/behind_the_scenes/2</guid>
                <pubDate>Mon, 15 Apr 2013 16:00:27 +0200</pubDate>
              </item><item>
                <title><![CDATA[Watercolors]]></title>
                <description><![CDATA[We are certainly not getting the blues about this fresh set of colors! Aquatic hues are our dewy favorites for spring/summer 2013.  Burberry, Costume National, Haider Ackermann or Filippa K: Many designers showed water colors during their runway shows. What is new in the pool? ]]></description>
                <link>http://i-am.com/#/in_love_today/6</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/6</guid>
                <pubDate>Tue, 09 Apr 2013 15:55:52 +0200</pubDate>
              </item><item>
                <title><![CDATA[Yes, I will!]]></title>
                <description><![CDATA[Your wedding. The most beautiful day in your life. But did they tell you, how much work it would be, how many things you need to decide about, from dinner to decoration, guest list to wedding dress? Well, we have some tips to make your life easier: I AM carries a line of stunning wedding accessories. From pearly earrings, sparkling colliers to romantic studs and embroidered clutches. A lovely collection in white and rose for brides, mothers and female guests. Just the perfect place to find all your accessories at once. And shhhhhht: we even have a garter for your wedding night. Your wedding planning just became a whole lot easier, right?]]></description>
                <link>http://i-am.com/#/looking_good/7</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/7</guid>
                <pubDate>Mon, 08 Apr 2013 19:13:34 +0200</pubDate>
              </item><item>
                <title><![CDATA[Soft Elegance]]></title>
                <description><![CDATA[You do not need strong colors to make a strong impact. This spring, pastel colors are up to create a strong statement at I AM accessories. Color block and graphic design get a fresh new look in lighter hues. A soft turquoise and light coral are a fun color update of our favorite summer palette.
]]></description>
                <link>http://i-am.com/#/in_love_today/7</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/7</guid>
                <pubDate>Thu, 04 Apr 2013 13:59:58 +0200</pubDate>
              </item><item>
                <title><![CDATA[Explosion of Flowers]]></title>
                <description><![CDATA[Sheer color and pop-art shapes distinguish the March collection of our premium line **I AM addicted**. From floral to pointy the facetted stones seem to burst out into all directions. Just as the designers intended, when they created the Flower Explosion collection. ]]></description>
                <link>http://i-am.com/#/in_love_today/8</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/8</guid>
                <pubDate>Mon, 18 Feb 2013 16:32:46 +0100</pubDate>
              </item><item>
                <title><![CDATA[I AM a bride!]]></title>
                <description><![CDATA[]]></description>
                <link>http://i-am.com/#/lost_&amp;_found/1</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/lost_&amp;_found/1</guid>
                <pubDate>Thu, 28 Mar 2013 14:56:55 +0100</pubDate>
              </item><item>
                <title><![CDATA[Spring Tones]]></title>
                <description><![CDATA[The dark days are over and we are in the mood for fresh colors. This spring we favor a spicy yet soft palette. Our summer star is turquoise, which will come in many fresh looking, watery shades. We combine it with a cool brown hue, glossy copper shades and a pinkish coral. ]]></description>
                <link>http://i-am.com/#/in_love_today/9</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/9</guid>
                <pubDate>Tue, 26 Mar 2013 18:02:59 +0100</pubDate>
              </item><item>
                <title><![CDATA[Hitchcock Styles]]></title>
                <description><![CDATA[The called him the master of suspension. Alfred Hitchcock was certainly one of the greatest and most visionary directors in Hollywood. But we do not only admire the nerve-stretching scenes from his masterpieces, we are also in love with the great styles that Grace Kelly showed in Rear Window or Tippi Hedren wore in Birds. With the new movie “Hitchcock” showing at theaters right now, we also added a hint of elegant 50s to our outfits. With pearls and elegant rhinestones we mimic his mid century style today. Just great, exiting eye-catchers or as he would put it: ”I am to provide the public with beneficial shocks.“]]></description>
                <link>http://i-am.com/#/in_love_today/10</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/in_love_today/10</guid>
                <pubDate>Wed, 20 Mar 2013 16:33:53 +0100</pubDate>
              </item><item>
                <title><![CDATA[Festival Fun]]></title>
                <description><![CDATA[This spring, trends travel to various continent and borrows inspiration and styles from different cultures. It is, as if you can take an exotic journey around the world with these boarder crossing accessories. Pieces from all four corners of the world are the perfect accessories for an eclectic festival style in spring. Combining patterns, details and colors are key for this sunny trend. Ikat inspired prints on bags bring colorful happiness, while aztec details on cuff and necklaces add structure to paisley summer dresses. Materials like stones, beads, wood and brass emphasize the perfect eclectic mix. ]]></description>
                <link>http://i-am.com/#/looking_good/8</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/8</guid>
                <pubDate>Fri, 08 Mar 2013 12:17:27 +0100</pubDate>
              </item><item>
                <title><![CDATA[Oh, how pinteresting]]></title>
                <description><![CDATA[Do you know Pinterest, the great online pin board? We love it a lot and pin all our favorite images there. If you are using Pinterest yet, you can follow our pins here: [[http://pinterest.com/iamaccessories/|I AM on Pinterest]]
]]></description>
                <link>http://i-am.com/#/behind_the_scenes/3</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/behind_the_scenes/3</guid>
                <pubDate>Tue, 24 Jul 2012 09:09:58 +0200</pubDate>
              </item><item>
                <title><![CDATA[Soft Colors, Strong Shapes]]></title>
                <description><![CDATA[If you are usual a little skeptical when it comes to ultra-trendy shapes, we do have the perfect styling idea for you: Go for futuristic shapes, but in an easy color. Just like our soft pink. Translucent stones combined with glossy gold add even more softness to the styles. So, even a wide cuff with impressive large stones appears enchantingly pretty instead of massive and bold. The dangling earrings with gold chain fringes are both, delicate and eye-catching at the same time. And just the perfect frame for a gorgeous face like yours. Combine our statement making pieces with soft colors like dusty rose breathtaking look, that remains subtle. ]]></description>
                <link>http://i-am.com/#/looking_good/9</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/looking_good/9</guid>
                <pubDate>Fri, 08 Mar 2013 17:38:00 +0100</pubDate>
              </item><item>
                <title><![CDATA[Happy Homes]]></title>
                <description><![CDATA[]]></description>
                <link>http://i-am.com/#/lost_&amp;_found/2</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/lost_&amp;_found/2</guid>
                <pubDate>Wed, 13 Feb 2013 14:39:09 +0100</pubDate>
              </item><item>
                <title><![CDATA[Chocolate Spoons]]></title>
                <description><![CDATA[Our first DIY video. We are showing you, how to make delicious and pretty chocolate spoon for the hot coco you need so desperately during this cold winter days. Enjoy!]]></description>
                <link>http://i-am.com/#/behind_the_scenes/4</link>
                <author>info@beeline.com</author>
                <guid>http://i-am.com/#/behind_the_scenes/4</guid>
                <pubDate>Tue, 22 Jan 2013 10:51:29 +0100</pubDate>
              </item>

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